Whats Normal Price For Seo Work?

Prices for SEO work

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I started shopping around for optimizing our company website and am amazed at how pricey some of the SEO firms are.

I have gotten price of $5,000 - $10,000 just to originally tweak the site and $1,500 a month for a 6 month contract after the initial launch. These prices include PR release, some link building, and other stuff

Is it me or is this really expensive, especially since I am uncertain about the results I will obtain from these firms. I am really hesitant about dropping $10,000-$20,000 with people I have never done business with before.

Again, just checking out the market price

Any advice ?