Seo Rant

Okay, normally, I’m a gentle, good-hearted person who goes with the flow. But today, someone’s ticked me off and I need to sound off before I take my phone and slam it into the desk until it breaks. One of my super pet peeves are “experts” who make specific claims that sound to me completely idiotic but upper management hears it and thinks, “Wow…they’re so smart. We need to do what they say.”

My boss went upstate to meet with a partner and their SEO “expert” advised him that Google sets aside the 2, 3 and 6 spot in their Top 10 listings to video. Yes folks, it’s a miracle. Someone has in their infinite wisdom broken the Google algorithm and found this wonderful tidbit of information. When I tried to argue the validity of this decree, my boss assured me that the “expert” proved it to him.

Yes and pigs fly on Sundays! Okay, I can make a ton of statements and find Google results that “prove” my statements but it doesn’t make it true. I’m just finding results that fit my particular take on the universe. Now, I know that engagement objects like video are important since the advent of Universal Search; however, without extended amount of research I wouldn’t make a decree unless I had a heck of a lot of research to back me up. Oh, and folks, the algo is always changing so freaking stop chasing your tails and stick to best practices.

AHHHHHHHHHHHHHHHHHHHHHHHHHH!!!!

Okay, I feel better now. Now I can go back and figure out a way to constructively deal with this idiocy. Hint, hint, any suggestions would be helpful.