New Alexa Rankings Algo Puts Internet Marketing Sites In Their Place!

I admit I have always been an Alexa rankings junkie. I have always known it wasn’t too accurate and definitely skewed rankings for sites in the internet marketing world giving them way too high of a ranking (low Alexa ranking that is since the #1 site is Yahoo.com) but if you consider everything relatively speaking it was a great way for me to know which sites were cranking in more traffic than others in that same vertical. I just noticed today that Alexa has announced a new ranking algorithm.

The first thing that hit me is it seems the sector that was always given way too low Alexa scores (again low is good) the Internet Marketing sector, has been “fixed”. The previous theory was that because internet marketers tend to track Alexa that a disproportionate number of seo’s, site owners, etc install the Alexa toolbar and tend to live on sites related to building traffic, seo, etc causing those sites to appear way more popular in Alexa than their actual traffic warrants. My own Text-Link-Ads.com spent a good year in the top 1,000 of Alexa and recently was around 3,000. It’s new ranking…. 11,465. I wish I had the accurate before/after rankings but a quick spin around some popular internet marketing/seo sites and I am see a huge correction in rankings. Here is a sampling of the new rankings. I am hoping some of these guys can pop by and leave a comment as to what their Alexa ranking was before this algorithm change:

Webmasterworld.com now 2,199
SEOBook.com now 6,740
ProBlogger.net now 12,917
Searchengineland.com now 14,945
JohnChow.com now 17,088
Shoemoney.com now 19,818
Seroundtable.com now 21,202
Wolf-How.com now 82,625

My take is that the new rankings do look much more accurate and this is a great step forward for Alexa but maybe a short term ego blow to the internet marketers who have to wake up to significantly lower rankings (higher scores) in Alexa.