How To Weave A Website

I am advising a do it yourselfer new client who wants to take on the mantle of chief copywriter herself.
What are the basic prompt to keep her centered?
There is directory and backlink potential and a substantial interpersonal network of seeded traffic referrals if we can do it right.

I advised image gallery but she tore down about 95% of the work.
Do blog supported links and updates really work?
What do you do with the client who wants to see results before the work?